Google Analytics

Google Analytics

Overview Google Analytics Course:

One of the many tools offered by Google to assist users in understanding what visitors are doing on their website is Google Analytics. You can track and analyse important data about your website and site visitors using the tool. The most frequently asked question is "Is Google Analytics Free?" Yes, and it is among the most well-liked free tools out there. Due to the amount of data it offers, Google Analytics is a crucial part of any website manager's or marketer's online toolkit.


Who can do this course?

Designed for the absolute beginner, no previous editing experience is required in order for you to get the most out of this Premier Pro course.

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Google Analytics Course Outline:

  • Google Ad Words Pay Per Click Campaign
  • Google Search Engine Marketing Campaigns
  • includes Location, Network, Devices, CPC.
  • Bidding Option, Ad Extension- Location
  • Extension, Phone Extension, Site links.
  • Create Ad group
  • Multiple Ad groups by analyzing products/services/
  • Setting up and adjusting the Maximum Bid for the Ad groups.
  • Creating multiple effective Ads for every Ad group
  • performance.
  • Analyzing the industry, understanding the end user
  • Creating effective
  • Keywords from users’ search point.
  • Creating Campaign Level Negative Keywords.
  • Creating Ad group level Negative Keywords.
  • Analyze your Search Engine Marketing Campaign
  • Analyzing your business Goals
  • Setting up Google Analytics to track user behavior
  • Monitoring your Google Ad Words PPC performance
  • Analytics reports for Conversion Tracking,
  • Campaign Tracking, Traffic Sources and Goal Conversions.
  • Updating bids at Keywords
  • Ad groups level based on the performance of the Ads.
  • Decreasing the monthly spending budget for existing PPC
  • Improving the Quality Score Improvements.
  • Suggesting improvements for target page
  • Optimization for specific Ad groups
  • Reducing monthly spend by removing irrelevant keywords
  • Bidding Analysis
  • Improving CTR
  • Improving Average Position

SOCIAL MEDIA ADVERTISING

  • What is Facebook advertisement?
  • What is Instagram advertisement?
  • How Facebook Algorithm works?
  • Algorithms
  • Content Marketing
  • Leveraging Facebook Insights for Success
  • Facebook Brand Pages
  • Content Best Practices
  • Facebook Targeting Options
  • Interest-Based Targeting
  • Custom-Based Targeting
  • Retargeting or Facebook Exchange Understanding
  • Facebook Ad Structure
  • Pixel setup
  • Custom setting
  • Custom audience creation
  • Targeting custom created audience
  • Conversion tracking based on specific post
  • Conversion tracking for the custom audience
  • Leveraging custom tracking method
  • Brand awareness campaign Reach campaign
  • Post engagement campaign
  • Traffic campaign
  • App installs campaign
  • Video views campaign
  • Lead generation campaign
  • Conversion tracking
  • Intelligence campaign for highest result
  • Facebook Intelligence campaign technique highest
  • conversion.
  • Smart campaign for high result with lowest CPC technique.
  • Branding technique campaign
  • LinkedIn Optimization:
  • How to efficiently optimize your LinkedIn profile
  • Get the maximum benefit out of it.
  • LinkedIn Change Updates:
  • LinkedIn has changed quite a bit from its early years in
  • Terms of both the interface and what it has to offer.
  • You will learn about these changes
  • How to understand all the new features and effectively use
  • Improving LinkedIn Presence:
  • We will be giving very useful and actionable tips on
  • How effectively use the platform to among the right audience,
  • Enhance business opportunities and market what you offer
  • Important Etiquettes:
  • There is a list of ‘to do’s’ and more importantly
    • ‘
  • Don’t do’s’in the platform that is very important
  • Success of your profile.
  • These etiquettes will be visited in detail in the course.
  • Network Building:
  • The course will give direction on start building your network
  • How to find leads and business prospects, connect with them
  • Effectively improve your business chances.
  • Improve Company Page:
  • The course will shed insights on how to maintain
  • Professional company page on LinkedIn
  • Efficiently using posts
  • Increase user engagement.
  • LinkedIn Advertising:
  • Using LinkedIn Ads service to improve exposure to a larger
  • Audience and generate sales/business leads.
  • Other Tools:
  • Using all the available tools with the platform to efficiently
  • Effectively boost your Online presence ,improve your business.
  • Build Snap Ad campaigns for your business
  • Build custom and lookalike audiences inside Snapchat
  • Build Snap Ad stories using Snap publisher tool
  • Learn how to get started with Snapchat even never Snapchat in
  • The power of Snapchat to build a massive following
  • Learn why now is the time to use Snapchat to build your brand
  • Learn the little-known method for building Snapchat fans
  • Stories
  • Learn the easy way to get followers, traffic, and sales
  • Power of contests
  • Promotions
  • Almost 80% of organizations using it,
  • Google Analytics has become the preferred solution
  • measuring
  • The impact of online marketing.
  • Google Analytics is not used to its full potential.
  • Knowledge or ability to fully exploit Google Analytics’
  • features.
  • Understanding Dashboard –
  • Audience | Advertising | Traffic Source | Content |
  • Conversions
  • Taking decisions based on Analytics Reporting
  • Defining Business Goals and Objectives
  • Measuring Tools and Methods APPROVED BY:
  • Measuring your Site’s ROI
  • Getting Started with Google Analytics
  • Introduction to Goal Conversion – Tracking the Conversions
  • Tracking Social Media Traffic – Advanced Segmentation
  • Tracking Phone Calls with Google Analytics
  • Integrating Google AdWords campaigns into Google
  • Analytics
  • Following this training course, you will be able to:
  • Use the new version of the Google Analytics interface
  • Configure your Google Analytics account correctly
  • Understand the real meaning of Google Analytics
  • terminology
  • Interpret Google Analytics reports and data
  • Set up and measure your website conversion rates
  • Better understand social engagement metrics
  • Understand how people are using or searching your website
  • Twitter has more than 500 million registered users worldwide.
  • 175 million Tweets a day globally,
  • Twitter has become a mainstream communications platform
  • Now considered to be a critical business and social media tool.
  • Setting up your account and strategies
  • Personal and corporate branding
  • Optimize your Twitter profile for business
  • Followers and following –
  • How to find people, best practices in growing your followers
  • Getting to know the lingo and etiquette – @, DM, RT, hashtags
  • Twitter for business, marketing, lead generation,
  • PR, and customer service
  • Using search and why it’s important for businesses
  • Understanding and measuring your brand presence
  • How to monitor conversations related to your brand(s)
  • Understand Twitter’s role in social search
  • Track and analyze your campaigns –
  • Tools to measure and understand your impact within Twitter
  • Create a TikTok Paid Ads Account
  • Understanding the TikTok Ad Campaign
  • Set Your TikTok Ad Placements, Details, and Targeting
  • Control Your TikTok Ad Spend, Duration, and Goals
  • Set a Budget and Schedule
  • Choose a Pacing Option
  • Select Your Optimization Goal
  • Turn Smart Optimization On or Off
  • Design Your Ad Using TikTok’s Video Creation Kit
  • Brand Takeovers
  • In-Feed Ads
  • Understanding the Hashtag Challenges
  • Here’s a list of benefits that you will get after attending this
  • course:
  • Consider how Twitter can benefit you or your organization
  • Use correct terminology and etiquette when tweeting
  • Assess good and bad practices when using Twitter
  • Monitor buzz and conversations
  • Grow your list of Twitter followers
  • Create a corporate-wide Twitter strategy
  • Create a TikTok Paid Ads Account
  • Understanding the TikTok Ad Campaign
  • Set Your TikTok Ad Placements, Details, and Targeting
  • Control Your TikTok Ad Spend, Duration, and Goals
  • Set a Budget and Schedule
  • Choose a Pacing Option
  • Select Your Optimization Goal
  • Turn Smart Optimization On or Off
  • Design Your Ad Using TikTok’s Video Creation Kit
  • Brand Takeovers
  • In-Feed Ads
  • Understanding the Hashtag Challenges
  • Here’s a list of benefits that you will get after attending this
  • course:
  • Consider how Twitter can benefit you or your organization
  • Use correct terminology and etiquette when tweeting
  • Assess good and bad practices when using Twitter
  • Monitor buzz and conversations
  • Grow your list of Twitter followers
  • Create a corporate-wide Twitter strategy
  • Ability to setup remarketing/retargeting
  • Remarketing on AdWords, YouTube, Facebook, AdRoll,
  • Perfect Audience, Google Analytics and Google Tag
  • Manager
  • Start setting up remarketing campaign yourself
  • Ability to measure, report on retargeting/remarketing
  • campaigns
  • Become a consultant on retargeting/remarketing
  • Campaign setup and optimization
  • Become an EXPERT in all areas of retargeting/remarketing
  • Ability to optimize and guide
  • Re targeting/remarketing best practices
  • Write SEO-friendly title and description
  • Understanding Tags and Hashtags
  • Linking back to the main/relevant content
  • Transcribe your videos –
  • Your words will be indexed by Google and will help your rankings
  • Embed the videos within the website/blog
E-mail Marketing
  • Newsletter Creating
  • Landing page creation
  • Social Media post creating and sharing
  • Website integration
  • Setting up automation with your online store
  • Importing your customer data in CMS and sending the newsletter
  • Linking back to the main/relevant content
  • Setting up date for marketing by email
  • Send marketing emails and follow up with prospective leads.
  • Handling new accounts of buyers.
  • Office administration work involving shipments moving around the world.
  • Report generating weekly, monthly basis

Benefits of learning Google Analytics at Solve Tech Training Institute

  • Our experienced professionals are instructing this course.
  • Solve Tech provides you the facility to schedule the classes according to your availability.
  • Following each session, you'll receive the course material for your own future reference.
  • You will receive an internationally recognised certification after completing the course.

SOLVE TECH STUDENT BENEFITS

Focused Training
Placement Assistance
Lab Support
Expert Trainers
Flexible Timing
Interview Prepration
Hands on Training
Affordable Course Fee